At Bastion Asia we help brands connect with asian communities in Australia and abroad.

We understand what it takes for brands to succeed when marketing to culturally diverse audiences. We help our clients understand Asian communities better and we craft marketing communications campaigns that connect and create impact.

Our Services

Our team of integrated communications specialists and cross-cultural experts can help your brand speak effectively to a culturally diverse audience. We start with research and insights and a strong brand-led strategy, and follow through to the planning and execution of a tailored marketing program.

Research & Insights

Our research experts use data, insights and cultural knowledge to ensure businesses looking to engage Asian consumers have a complete understanding of the consumer profile and market nuances to target them in the most effective and meaningful way.

Public Relations

Our team develops strategically focused communications strategies that earn ongoing results for your business in the media channels you want to appear in.

Social Media

We develop bespoke social and digital strategies that integrate into the wider brand and communications framework, and clearly define activities and programs that are measurable and optimisable.

Influencer Marketing

Our dedicated influencer specialists deliver exciting and measurable strategies that focus on authentic partnerships and ongoing relationships.

Stakeholder Management

We are highly experienced in managing internal and external stakeholders and can offer advisory services such as market insights, go-to-market strategy, government relations, sponsorship and strategic partnership liaison and management.

Our Work

Our creativity sets us apart from our competitors. We like to think the proof is in the reach and ROI of the campaigns we create for our clients.

Alibaba TMALL World Community Engagement & PR Campaign

Melbourne Cup Carnival KOLs

Australia’s First WeChat Mini-Program for Royal Melbourne Show

Want to Find Out More?

To find out more about how we can help you, send us your details by following the below link and we’ll be in touch.

Contact Us

Bastion Asia is part of Bastion, Bastion is a truly integrated, full-service marketing and communications agency founded in 2009. We are Australia’s largest independent agency, with an ambition to achieve the same feat in the USA.

We offer a wide breadth of specialist capabilities across the communications spectrum including market research, brand and creative, advertising, corporate and change communications, PR and social media, digital and customer experience (CX), sponsorship and experiential, film and content production, merchandise, Asia marketing and communications, data analytics and panel management.

Learn More