We are thrilled to announce our partnership with automotive giant Audi as part of a campaign to tap into the Australia-based Chinese community.
Bastion Asia has been engaged to develop an effective long-term communications strategy to position Audi as a sought after brand and gain traction in this growth market, Australia.
The campaign is focused on the launch of the luxurious new Audi Q8 SUV.
To gain leverage and drive engagement with the local Chinese market, we will set up an official WeChat account for Audi Australia and oversee a comprehensive content-management strategy.
Bastion plans to work with key WeChat influencers to boost social buzz and deliver key brand messaging that resonates with Audi’s target audience.
As a direct contact point, the platform will also be used to showcase Audi products, build brand loyalty, market prospective buyers and increase sales.
Audi Marketing Communications Manager Jessica Chen said the company was looking forward to a successful campaign and partnership with the Bastion Asia team.
“Audi highly value the growing Chinese community in Australia, and the partnership with Bastion Asia is an important initiative to engage and grow our Chinese consumer connection,” she said.
The client win further cements Bastion Asia as leaders in the automotive space, adding to the agency’s impressive portfolio, which includes Ferrari and the F1 Australian Grand Prix.