Bastion Asia builds strategic partnership with Adventi, Shanghai

Bastion Adventi

Asian marketing communications agency Bastion Asia has announced a strategic partnership with one of Shanghai’s leading PR agencies, Adventi, to drive greater digital and marketing innovation for Australian brands seeking to engage with Chinese audiences.

Adventi, a marketing and communications agency specialising in luxury brands, is known for bringing some of Europe’s biggest luxury brands to China, including Patek Philippe, Chanel and Gucci.

From its Shanghai base, the Adventi team represent some of the biggest brands who are working to target Chinese consumers including Hermes, Chanel, Sephora, Porsche, Tag Heuer, De Beers, Dom Pérignon, Harley Davidson, and the Wyndham Hotel Group.

Bastion Asia CEO Richard Chapman said the strategic alignment was designed to support the many Australian brands targeting Chinese customers, both locally and abroad.

“Adventi is at the cutting edge of marketing innovation in China and has forged a path into the country for some of the world’s biggest brands. We hope by working together we can help more Australian brands expand into China, while rolling out the latest thinking to our clients targeting Chinese customers based in Australia,” he said.

“Australian brands can take a lot of inspiration from the latest trends in Chinese marketing and we look forward to connecting our clients to that.”

Adventi founder and director Hong Zheng said: “China is an intimidating new market for many global brands, but our experience bringing many of Europe’s biggest luxury brands here demonstrates there is a path forward.

“We look forward to helping Australian brands speak to Chinese audiences and understand the value in a truly global approach to communications.”

The Adventi partnership builds on Bastion Asia’s global network, which also includes long-held partnerships with local agencies in Japan, Korea, Hong Kong, Singapore, Indonesia, Vietnam, Thailand, Malaysia and The Philippines. Bastion also has operations in the US and New Zealand.

With these partners Bastion Asia services a number of global clients across luxury brands, B2B and horticulture.

“We are on a path to be able to offer our clients an APAC wide and global approach to communications that cherry picks the best independent agencies in each market. This approach makes us nimble and competitive against larger global holding groups and has been well received by many clients,” Chapman added.