Taking inspiration from Jacky Cheung’s best-known song ‘With You All The Way’, Bastion Asia created an innovative WeChat campaign.
The campaign paired some of the singer’s best-loved songs with the idea that travel creates unparalleled memories. Specifically, WeChat followers were asked to share their memories to the soundtrack of Jacky’s music, driving the message to create new memories with Virgin Australia.
Our WeChat competition to win flight and concert tickets aimed to build WeChat audience share for further marketing opportunities.
We engaged nine influential WeChat channels to promote the campaign, while also crafting a media plan comprising WeChat paid advertorials, WeChat Group promotions and WeChat Influencer Moments to maximise campaign results.